CVMBS Webmasters Committee
Meeting Minutes May 12, 2009

Present: Jill Lenz, Merry Wright, Linda Tarnoff, Sallie Varner, Charlie Kerlee, Tom Harmon, Toby Mai, Larry Cobb, Kathryn Visser - Comunication and Creative Services, Meg Wilson - Director of Strategic Initiatives.

Absent: Erin Napier, Jay Kammerzell, Carrie Schmer.

Jill Lenz, Chair, started the meeting at 9:30 am.

Guest Speaker Presentation

Jesse Hausler, CSU ATRC (http://www.colostate.edu/dept/ATRC/).
Topic: Web Accessibility

In the context of web site design, accessibility is a measure of how easy it is to access, read, and understand the content of a web site. The ATRC contains many links to resources for acheiving and checking accessibility.

Web accessibility is mandated by the American's with Disabilities Act, Sections 504 and 508 of the Rehabilitation Act, and the Telecom Act, Section 255. Section 508 has recently been updated to include more specific guidelines. The specific part that applies to web access is section 1194.22.

The accessibility standards defined under section 508 are similar to the W3C Web Content Accessibility Guides (WCAG) so following either set of guidelines will produce an accessible site that also complies with CSU’s web standards.

Jesse’s presentation focused on the steps you can take to help make sure your website can reach all people, including those with disabilities. He demonstrated all the methods for using keyboard accessibility to navigate through a website, including a video within a page. For visually impaired users, he reviewed the important points non–text elements (images, audio recordings, video clips) should have, which are:

• associative text for all visual elements (remember to use a null tag to tell screen reader programs when there is nothing to read)
• a meaningful description, given the context, rather than the appearance
• a complete description of charts and diagrams
• use of the "alt" tag

He talked about "descriptive audio". This is a narrator describing the action in a video while the sound track is playing. An example would be a narrator describing the explosions or car chase scenes in an action movie, while the sounds of those events were audible in the speakers.

He cautioned against the use of flickering or blinking fonts or animations in the 2Mz - 55 Mz range, as these frequencies trigger seizure disorders. Good color contrast, anchor tags that allow a user to skip to content and avoiding timed responses amd repetitive links were among his other tips. He invited anyone to call him with further questions.

New Business

Meg Wilson, CVMBS Director of Strategic Initiatives.
Topic: Future of the CVMBS Web

Meg repeated the short Power Point slide show she gave to the Dean’s Executive Council. Her purpose in talking with the council was to :

• Provide perspective of purpose for the CVMBS Web site
• Introduce working model for the future
• Introduce current “look” for high level discussion
• Offer budget/resource alternatives for consideration
• Gain council direction

She expressed the need to move past the idea of a web site as a "bulletin board" to a web site as a primary communication tool that requires engaging, current, active content. Our challenge is the diversity of the audience viewing the site. One audience is educators, students and researchers; another is animal owners, vets and students and the third is national animal health organizations, vets and producers. If approved by the vice president of Public Relations, the visual tie in for these audiences on the web pages would be the caduceus symbol.

The mock-up of the proposed site was viewed and discussed. The right hand navigation mimics the main CSU site. The top navigation names may still be changed slightly since the Executive Council interpreted the meaning of some of the choices differently. In general, the committee members liked it, particularly the rounded corners on images and the use of the CSU secondary colors.

Also shown were summary slides with estimated costs for Communications and Creative Services help creating home page and 1 level down templates and a forecast of possible timelines for various pieces of the overall design change. It could be 1 1/2 years before it's time to implement a Content Management System and 2 years to complete the entire web site.

Committee members will receive each slide presentation via email from Jill Lenz.

Meeting adjourned at 10:50 am.

Minutes submitted by Merry Wright.

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