Frank™ Workshop - June 28-29, 2014

Colorado State University and Zoetis invite you to participate in this interactive workshop customized to enhance each individual’s clinical communications skills.


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June 28-29, 2014


Frank™ Workshop

Communication is a clinical skill...

As a practitioner, the importance of effectively communicating with your clients has never been more important. The tremendous growth of the human-animal bond has driven a need for improving communication between veterinarians and their clients, who are more caring about their animals than ever.

More than three decades of research in medical communication vividly shows the success of implementing shared decision-making into client communication, resulting in improved clinical outcomes, including increased compliance as well as client and veterinarian satisfaction. Teamwork within the practice setting is also markedly improved.

It’s likely that you entered the veterinary profession with little – or no – practical experience in effective client communication. The Frank™ workshop teaches veterinarians critical communications skills in the same fashion that they would learn other clinical skills – they are taught the concepts, and then practice them in a clinical setting with patients and clients.

Colorado State University and Zoetis invite you to participate in this interactive workshop customized to enhance each individual’s clinical communications skills. You’ll see the benefits and value of this workshop instantly – and you’ll be able to apply what you’ve learned as soon as you return to your practice.

This evidenced-based, interactive program uses best practices in teaching communication, including demonstration and observation of communication skills, realistic client portrayal, constructive feedback and video reflection.

Earn 12.5 continuing education credits while learning new communication insights and skills that can be immediately integrated into your practice.

Program Highlights:

Participate in a day-and-a-half of intensive experiential learning.

Integrate shared-decision making into your client interactions.

Practice communication skills through 10 case-based simulated client interactions.

Work in a supportive small group setting with individualized attention to learning goals.

View the course agenda!

For more information about this course please visit:

CE Credits:



Jane Shaw, DVM, PhD – Director, Argus Institute, Colorado State University

Registration Fees:

Standard: $1775.00

Includes: Course materials, digital video, breakfast, lunch, refreshment breaks, and a reception.

Note: If you are attempting to register 1 month or less prior to this course please call (970) 297-1273 to confirm availability.

Enrollment is limited. Register Early!

Reserve your room at the Marriott Fort Collins for $139/night. (Quantities are limited.) All CSU rooms not booked by June 1 will be released to the Marriot's inventory. 

Registration and Cancellation Information:

Pre-registration is required for all veterinary continuing education conferences. Courses are subject to cancellation when registration is inadequate to cover costs of the program. Registration at least six weeks before the course will help prevent cancellation. Course fee is payable to Colorado State University. Fee includes proceedings, materials, supplies, refreshments and in some cases, lunch. Please see course schedules for more information.

Cancellations and Refunds:

Registration fees are fully refundable until 60 days prior to the course, 50% refundable between 60 and 30 days prior to the course and non-refundable after 30 days prior to the course. Fees will be refunded 100% at any date if vacated spot can be filled.

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